Fashion & Beauty

Vexa Beauty has launched a fragrance line infused with oxytocin peptides, blending beauty and wellness.    Founded in 2024 by Sabah Karimi, Vexa Beauty offers sensory fragrances inspired by aromachology—the study of how scents affect mood and improve well-being.    Every scent profile contains aphrodisiacs, mood-boosting ingredients, and oxytocin peptides to enhance the fragrance experience. […]

The new site has been designed to streamline contact processes and more. Beauty Packaging Staff01.09.25 Virospack has debuted its new website with a more intuitive and offers a comprehensive user experience. This update is part of the company’s strategy to solidify its market position and reinforce its commitment to innovation and quality.    Under its new

The Body Shop owner plans to expand into premium haircare with its second haircare investment. Beauty Packaging Staff01.09.25 Auréa Group has invested in Zenagen and ACT/IV haircare brands to boost its portfolio. This follows the Group’s acquisition of The Body Shop last year. Zenagen and ACT/IV are held by Nutraceutical Research Innovations, a U.S.-based holding

Ipsy has partnered with Gabrielle Union to curate its February Icon Box. The February Icon Box will feature makeup, skin, and hair products, reflecting the star’s journey of self-expression.    In addition to curating the February Icon Box, Union will also serve as the narrator in IPSY’s upcoming Black History Month social campaign, entitled “Black

Rihanna’s setting spry features ‘InvisiFlex Defense Shield’ technology to protect skin against pollution while providing a flexible hold on makeup. Beauty Packaging Staff01.09.25 Rhianna’s Fenty Beauty has introduced the ‘You Mist Makeup-Extending Setting Spray.’   This high-performance setting spray has a 12-hour wear and uses new “InvisiFlex Defense Shield” technology which protects the skin from pollution

In partnership with the iconic Valentine’s Day candy brand, the collection features a ‘4Ever Sweet’ scent. Beauty Packaging Staff01.09.25 Beauty Packaging No.8 Top Company, Bath & Body Works has partnered with Sweethearts candy for a limited-edition collection.    The collection features a special scent—4Ever Sweet, which includes notes of candied grape, sweet berry, and powdered sugar

GEKA, a global leader in high-precision beauty application solutions and part of medmix, has celebrated 100 years of excellence and innovation.    Oliver Vogel, GEKA CEO, said,   “Our 100-year anniversary is more than a milestone—it’s a testament to the spirit of innovation and quality that has defined GEKA since it was a simple brush

Perricone MD has introduced its Triple Retinol Renewal face and eye serums, the latest additions to the renowned High Potency Collection.    These formulations were launched in collaboration with Jennie Garth, Perricone MD’s brand ambassador, actress, entrepreneur, and podcast host.    Jennifer Trovel, Chief Marketing Officer of Perricone MD, said,    “In an oversaturated market of

Magic Sleek announced that its products are the first and only hair care brand currently on the market that has been approved by the Occupational Safety and Health Administration (OSHA), Food and Drug Administration (FDA), and European Union (EU).   Olga Isakov, founder and CEO of Magic Sleek, commented,    “At Magic Sleek, our mission

Innersense Organic Beauty, a Certified B Corp and pioneer in clean, holistic hair care, has unveiled the Hair Renew Scalp Hairbath and Hair Renew Soothing Conditioner, a science-backed treatment duo clinically proven to remove impurities and dead skin for a visibly clean and healthy-looking scalp.   Greg Starkman, CEO and Founder of Innersense Organic Beauty, said,