Lancôme Expands Its L\'Absolu Rouge Drama Matte Lipstick Collection

Lancôme introduced a new chapter of its iconic matte lipstick range, L’Absolu Rouge Drama Matte with ten new shades in an upgraded formula and updated packaging.
 
The iconic jewel case has been updated with an extreme matte design that combines the classic L’Absolu Rouge with a sense of modernity. 
 
The sculpted petal-shaped bullet comes with Lancôme’s iconic rose seal embossed in gold on the top. It also features a click-release cap.
 
Lancôme Global Brand Ambassador Olivia Rodrigo is featured in her first Lancome campaign to promote the new shades. She can be seen in shades 399 Haute en Pink and 430 Plum Addiction.

New L’Absolu Rouge Drama Matte Shades

• 
  205 Nude Frisson                                  
• 
  206 Ecstatic Caramel                                              
• 
  208 Exhilirating Brown                                          
• 
  217 Nude Shot                            
• 
  222 Nude Frenergie                                                            
• 
  318 Rose Énergie
• 
  321 Rosemania
• 
  338 Espresso Rush
• 
  399 Haut en Pink
• 
  430 Plum Addiction

The new highly-pigmented, long-wear matte formula has been upgraded with lip-caring ingredients including Grand Rose Extracts and ceramides. 
 
Lancôme’s proprietary Grand Rose Extracts contain a blend of active molecules from roses that have a unique molecular signature. 
 
The new formula is now infused with ceramides for comfort and protection against dehydration by reinforcing the lip barrier. It also has a cream-to-powder texture that glides on ultra-smooth with a long-wearing matte finish.

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