Trisha Ayyagari, Global Brand President, Maybelline New York, said,
“…We believe in the power of expressing your authentic self. Shay Mitchell embodies this value with a unique balance of strength and fun. As an actress, entrepreneur, and mom, Shay Mitchell is carving out a path in the world that is truly her own – she inspires us all to take on new adventures and embrace our individuality. We are beyond thrilled to welcome her to the Maybelline family.”
As a Maybelline ambassador, Mitchell will be featured in upcoming product and brand campaigns.
Mitchell will be joining a global brand campaign this fall in addition to lending her voice to two new product launches that have yet to be announced.
Mitchell’s extensive acting career and commitment to her entrepreneurial spirit have made her one of the most recognized names in entertainment, aligning perfectly with the ethos of Maybelline, according to the brand.
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