Once upon a time, it was standard wisdom that Apple didn’t do sales. But the following October Prime Day Apple deals prove that’s no longer true, as virtually the entire lineup of Apple products (including AirPods) is on sale right now. It’s your good luck that Amazon’s annual fall sale (which we’ll begrudgingly call Prime Big Deal Days) comes right on the heels of Apple’s annual fall product launches. In September 2024, everyone’s favorite fruit company launched the AirPods 4, AirPods Max 2, Apple Watch Series 10, and the iPhone 16.
Because all of these new products just got their first price drops, we’ve gathered up a bushel of Apple deals for you here. You’ll also find discounts on previous-gen Apple gadgets like the MacBook Pro and iPad Mini. Plus, we’ll throw in some Beats deals, since they’re part of the Apple tree, too.
All these sales are part of October Prime Day, the event Amazon calls Prime Big Deal Days. This year’s sale was scheduled for Oct. 8 and 9, and that means it’s ending at midnight PT this very night. Already, M4 iPads and other in-demand products are sold out on Amazon, so procrastinate at your own risk.
For every other worthwhile deal on our radar, head over to our massive list of the best Prime Big Deal Days sales. And while you’re at it, make sure you receive all our shopping intel from hereon forward and subscribe to the GQ Recommends newsletter.
More Prime Day coverage: What GQ Editors Are Buying | The Best Prime Day Tech Deals | The Best Prime Day Shoe Deals | The Best Prime Day Watch Deals | The Best Prime Day Cologne Deals | The Best Prime Day Luggage Deals |
The 8 Best Prime Day Apple Deals Right Now
Best Apple Watch Deal: Apple Watch SE (2nd Gen, GPS, 40mm), $249 $169
Best Premium Apple Watch Deal: Apple Watch Ultra 2 (GPS + Cellular, 49mm), $799 $735
Best AirPods Deal: AirPods Pro 2, $249 $169
Best iPad Deal: M4 iPad Pro, 11″, $1,199 $1,049
Best MacBook Deal: M3 MacBook Air, 13″, $1,099 $849
Best Apple Display Deal: Apple Studio Display, $1,599 $1,295
Best Beats Deal: Beats Studio Pro x Kim Kardashian, $350 $190
Best Apple Accessories Deal: Apple AirTags, 4-Pack, $99 $80
Shop by Category: Apple Watch Deals | iPad Deals | AirPods Deals | MacBook Deals & Studio Displays | Apple Accessories Deals | Apple Deals FAQ
Apple Watch Deals
Apple
Apple Watch SE (2nd Gen, GPS, 40mm)
The budget version of the Apple Watch can still do a surprising amount, especially compared to smartwatches from other brands. The SE still comes with crash detection, heart rate monitoring, and sleep tracking. Plus, Apple can provide metrics on a wide range of workouts, not to mention all the apps and widgets you can access.
Apple
Apple Watch Series 10 (GPS + Cellular, 42mm)
If you want the newest version of the Apple Watch (and we know you do), the just-launched Series 10 is already on sale, though not by much. The new smartwatch has a bigger OLED display with a wider viewing angle, not to mention a thinner, more lightweight design. The battery life can stretch to 18 hours, so it can run from morning to night.
Apple
Apple Watch Series 9 (GPS, 45mm)
The Series 9 won’t be available on Amazon for much longer, and the GPS version is marked down by $100 while it’s still in stock. The always-on Retina display is just as impressive in 2024 as it was on launch day.
Apple
Apple Watch Ultra 2 (GPS + Cellular, 49mm)
The ultra-durable Ultra 2 has the biggest display, and the often-imitated design will be instantly recognizable to other gadget obsessives. This smartwatch seriously ups the ante, with up to 36 hours of batter, water-resistance up to 100m, and 3,000 nits of brightness on the OLED display. It can even tell you if you’re displaying signs of sleep apnea. Like the Series 10, the discount ain’t much, but it’s something..
iPad Deals
Apple
M4 iPad Pro, 11″
An on-page coupon drops the price of this fancy-schmany Apple tablet by a $150. What makes it so schmany? The CDR display is clutch for video editors, and it’s the only way to get your hands on the latest M4 chip. Supplies are going fast, so don’t sit on that fence too long.
Apple
iPad 9, 10.2″
All the way at the other end of the spectrum, you have the previous-previous-gen iPad 9. Sure, it’s out of date, but a $199 iPad is impossible to ignore. If you just need something for scrolling once you put the work laptop away, consider this classic Apple tablet.
Apple
iPad Mini (6th Gen)
This mini is powered by Apple’s A15 Bionic chip, and it’s still fast enough and big enough for streaming, gaming, and video calls. When you combine this with a keyboard, you can even use it instead of a laptop while you’re traveling.
AirPods Deals
Apple
AirPods Max
Leave it to Apple to design headphones so good they’re still popular four years after launch. Apple’s stylish noise-cancellers are back under $400 for Prime Day. Keep in mind this is the version with lightning cable charging.
Apple
AirPods Max 2
The new AirPods Max with USB-C charging didn’t get as many upgrades as we were hoping for, though we do like the new color options. They still provide excellent active noise cancellation and rich Dolby Atmos 3D sound. Their battery life leaves quite a bit to be desired, but people buy these headphones for the style points as much as the audio features.
Apple
AirPods Pro 2
The newest AirPods Pro earbuds have only reached this $169 price point once before, so if you need new Apple buds, this is a smart time to invest in a new pair.
Apple
AirPods 4 with Active Noise Cancellation
The newest AirPods just launched weeks ago, yet here they are, on sale. For the second half of October Prime Day, the version of the AirPods 4 with ANC got a small, but still-appreciated, discount.
Apple
Beats Studio Pro x Kim Kardashian
We were crossing our fingers for a Prime Day deal on these cans, but we weren’t expecting a 46% price drop. The previous version of Kim K’s skin-tone headphones were popular among both shoppers and price gougers, but the Studio Pro headphones are still in stock for now.
MacBook Deals & Studio Displays
Apple
M3 MacBook Pro, 14.2″
For video editors, artists, and engineers, the 2023 MacBook Pro has a lot to offer. It has an XDR display and is powered by the M3 chip. When you do need to take it on the go, it has up to 22 hours of battery power.
Apple
M3 MacBook Air, 13″
New for 2024, the latest MacBook Air is also powered by the M3 chip. While it’s not as heavy-duty as the pro, ever since Apple rolled out its M sillicon, the Air has become surprisingly powerful. This is also a best-seller on Amazon, so if you’re a studen or professional in need of a new everyday laptop, don’t overthink it. A $250 discount on a new laptop is pretty convincing.
Apple
M2 MacBook Air, 13″
For students who need to save as much as possible on a new laptop, don’t be afraid to go back in time to the 2022 version of the Air. The M2 chip inside is still plenty powerful, especially compared to other laptops in this price range. Plus, you can get it in the cool Midnight Black colorway, though watch out for fingerprints if you do.
Apple
Apple Studio Display
If you’ve got a Mac mini or just need a second monitor, the Apple Studio Display will look stunning on your desktop. This 27″ display provides a 5K resolution, incredible color clarity, and surprisingly good speakers and microphones for a monitor. Its sculptural design and tilting stand make it even more attractive.
Apple Accessories Deals
Apple
Magic Keyboard
This expanded version of Apple’s Magic Keyboard lets you log in with Touch ID and includes arrow keys and a numpad. You can also choose from white or black keys.
Apple
AirTags, 4-Pack
This is a staple of Amazon’s shopping events, back again for October Prime Day.
Apple
Magic Trackpad
The popular Apple trackpad works great with iPads and Mac Mini computers, but you can also use it with MacBooks.
Apple
Magic Mouse
If you want to use your iPad like a laptop, then you may want a mouse in addition to a keyboard case. Clickety-click.
FAQ
What About That 1 Cent iPhone 16 Deal?
You might have heard about this one: You can buy an iPhone 16 (including the Pro and Plus models) on Amazon for just $0.01. This deal comes by way of Boost Mobile, a cellular company owned by the DISH network, which also owns T-Mobile. Amazon lists this as a 100% discount on the new iPhone 16. Like a lot of things that sounds too good to be true, and it is. Read the fine print, and you’ll discover that you’ll be locked into an Unlimited Boost Mobile plan for three years. You might still end up saving a little money compared to a three-year plan with Verizon or T-Mobile, but this deal is more of a gimmick than a true discount. Skip it, we say.
When she's not writing about lifestyle, books, sports, education, or tech for Ris News-Digital, Alyce Monroe is spending time with her family, reading, and working on her golf game. She's also a big fan of Harry Potter and loves to travel to places like Italy and Japan!