Ulta Beauty has launched its new digital platform, Ulta Beauty Community, alongside two innovative wellness initiatives expanding on its brand equity platform, The Joy Project. The Joy Hub, a vibrant space delivering feel-good content from the Ulta Beauty Joy Council, and The Joy Of…, a new podcast exploring the intersection of beauty and joy.
These initiatives underscore the retailer’s ongoing commitment to making beauty and joy more accessible while fostering an inspiring destination for connection, self-care, and holistic well-being.
Michelle Crossan-Matos, chief marketing officer at Ulta Beauty, said,
“At Ulta Beauty, we believe in the power of community, and we are proud to be a place where everyone can explore and celebrate the world of beauty together. As beauty and mental health are deeply connected, we’re launching these initiatives on World Mental Health Day, to inspire people to think about beauty as a holistic experience that nurtures both the mind and body—and community as a forum for finding and sharing joy in their everyday lives.”
Ulta Beauty Community is an inclusive digital space allowing beauty enthusiasts to share personal stories, beauty routines, and self-care tips while gaining access to expert advice and exclusive content from industry leaders.
With four groups – Makeup is Magic, Skincare>Everything, Love is in the Hair, and Haul Yeah! – community members can post content, upload photos, and share the joy of beauty discovery.
The Joy Hub is a dedicated section online that will house expert commentary and content from The Joy Council, a collective of mental health and holistic well-being experts.
Featuring inspirational video content that promotes mindfulness and emotional well-being, The Joy Hub is designed to provide people with the tools they need to cultivate joy in their daily lives.
The Joy Of… podcast series will feature inspiring interviews with some of beauty’s leading voices along with industry experts, influencers, and mental health advocates.
Hosted by Michelle Crossan-Matos and Crystal Carroll, head of PR at Ulta Beauty, each episode will explore the unique ways beauty and joy intersect in our everyday lives and contribute to overall well-being.
These initiatives underscore the retailer’s ongoing commitment to making beauty and joy more accessible while fostering an inspiring destination for connection, self-care, and holistic well-being.
Michelle Crossan-Matos, chief marketing officer at Ulta Beauty, said,
“At Ulta Beauty, we believe in the power of community, and we are proud to be a place where everyone can explore and celebrate the world of beauty together. As beauty and mental health are deeply connected, we’re launching these initiatives on World Mental Health Day, to inspire people to think about beauty as a holistic experience that nurtures both the mind and body—and community as a forum for finding and sharing joy in their everyday lives.”
Ulta Beauty Community is an inclusive digital space allowing beauty enthusiasts to share personal stories, beauty routines, and self-care tips while gaining access to expert advice and exclusive content from industry leaders.
With four groups – Makeup is Magic, Skincare>Everything, Love is in the Hair, and Haul Yeah! – community members can post content, upload photos, and share the joy of beauty discovery.
The Joy Hub is a dedicated section online that will house expert commentary and content from The Joy Council, a collective of mental health and holistic well-being experts.
Featuring inspirational video content that promotes mindfulness and emotional well-being, The Joy Hub is designed to provide people with the tools they need to cultivate joy in their daily lives.
The Joy Of… podcast series will feature inspiring interviews with some of beauty’s leading voices along with industry experts, influencers, and mental health advocates.
Hosted by Michelle Crossan-Matos and Crystal Carroll, head of PR at Ulta Beauty, each episode will explore the unique ways beauty and joy intersect in our everyday lives and contribute to overall well-being.
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