Violette_FR, an emerging beauty Maison founded by French makeup artist Violette Serrat, announced its upcoming debut at Sephora. The U.S. rollout will begin on February 28, 2025, with the Canadian launch scheduled for March 24, 2025.
This milestone marks a significant step in the brand’s global expansion, as it will be featured in over 190 Sephora stores across North America—in dedicated gondolas and the retailer’s “Next Big Thing” section.
With Sephora as her exclusive North American retail partner, Violette is excited to offer customers in the US and Canada the opportunity to discover and experience the brand in person.
According to Serrat, the brand was created to celebrate individuality—allowing users to express moods, nurture imagination, and rediscover self-love while rethinking how we approach beauty.
From confidence-boosting lipsticks to versatile, couture-pigmented liquid eyeshadows, each product embodies the brand’s commitment to empowering individuals to express their unique style.
Alison Hahn, SVP of Makeup & Fragrance Merchandising at Sephora, said,
“Sephora is thrilled to introduce Violette_FR and their artistry-driven, innovative clean makeup and skincare products to our clients,” adding, “Violette_FR offers approachable formulas inspired by effortless French beauty, combining bold and minimalist makeup styles. We look forward to welcoming this brand to our Sephora community and know that it will be a wonderful addition to our growing makeup assortment.”
Sephora’s gondola will act as an extension of the brand’s artistry with 3D-printed coral that inspired Yeux Paint Tendre Corail, a golden-green beetle replica that inspired Yeux Paint Scarabée D’Or, and other icons related to the brand.
Violette_FR products are Vegan (Leaping Bunny certified) and Sephora Clean.
This milestone marks a significant step in the brand’s global expansion, as it will be featured in over 190 Sephora stores across North America—in dedicated gondolas and the retailer’s “Next Big Thing” section.
With Sephora as her exclusive North American retail partner, Violette is excited to offer customers in the US and Canada the opportunity to discover and experience the brand in person.
According to Serrat, the brand was created to celebrate individuality—allowing users to express moods, nurture imagination, and rediscover self-love while rethinking how we approach beauty.
From confidence-boosting lipsticks to versatile, couture-pigmented liquid eyeshadows, each product embodies the brand’s commitment to empowering individuals to express their unique style.
Alison Hahn, SVP of Makeup & Fragrance Merchandising at Sephora, said,
“Sephora is thrilled to introduce Violette_FR and their artistry-driven, innovative clean makeup and skincare products to our clients,” adding, “Violette_FR offers approachable formulas inspired by effortless French beauty, combining bold and minimalist makeup styles. We look forward to welcoming this brand to our Sephora community and know that it will be a wonderful addition to our growing makeup assortment.”
Sephora’s gondola will act as an extension of the brand’s artistry with 3D-printed coral that inspired Yeux Paint Tendre Corail, a golden-green beetle replica that inspired Yeux Paint Scarabée D’Or, and other icons related to the brand.
Violette_FR products are Vegan (Leaping Bunny certified) and Sephora Clean.
Read Next
Sephora to Redesign All NA Stores
Sephora Debuts ‘Beauty & Belonging’ Film
